Shaping a suitable executive summary needs beyond merely taking a chunk of information and pasting important text from the body of your thesis paper or proposal. The executive summary can possibly be the only section of the paper your target readers have a look at the first and last time. Therefore, you must spend a good amount of time to make it worth the reading efforts given by your readers.
It doesn’t have to be a daunting process. However, when you start writing, you must question yourself the following critical things:
Who is dependent on the information you provide?
Before you start to write the executive summary, make sure who you want to target along with the important information that audience requires.
- What do the readers have to see to make a choice?
- What are the readers already acquainted with?
- Do you own a particular consumer you would like to reach through your content or paper?
Drafting an executive summary with those readers in mind will be a right choice as the content you have written concerning your business, project, or assignment will resonate.
What is the objective?
Although it is correct that an executive summary summaries important facts from the body of the report. This summarized form of writing includes functions of a report and not the purpose. Write the summary to your intended audience and include the crucial information that supports your objective for creating the document. What do you need the reader to understand? Is the aim to recommend change based on the results of your research? What needs to happen for the project plan to succeed based on your proposal? Let your objectives determine the content and context of your summary.
- What are you recommending? Use the executive summary to draw conclusions and make recommendations to the reader. If your report presents the need for change, recommend the actions that the body of your document supports in the summary. State the benefits of your product or service, or the solutions you provide more detail on in the proposal. Ultimately, don’t make the reader work to find out what action they need to take: Make your recommendations clear in the executive summary.
- How will you make an impression? The “executive” summary earned its name from the need to get the upper management’s attention. Executives did not have the time to read every word of every document. The summary had to make an impression because it might be the only part of the material that would be read. Regardless of its origins, the principle of using the summary to make an impression on the reader is sound, as that impression might encourage the reader to keep reading or take action. Consider how you shape the message, organize the sections of your summary, or present research to stand out in a brief space.
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